JLHOUSE

Founded by JL / New York City

The House

A modern creative house using city stories to explore ambition, identity, independence and the process of becoming somebody.

JL at Grand Central Terminal

JLHouse brings stories, films, interviews, ideas and products under one recognizable name. JL is the founder, writer, narrator, explorer and interviewer. JLHouse is the house: media, culture, objects, community.

Immediate priority: make JLHouse feel like a world. One identity, one flagship series, one unmistakable voice. Recognition before expansion. Live the lesson, tell the story, create the line, then make the product.

Creative engine

One system turns a life into a brand.

  1. 01

    Live

    A real moment in JL's city life.

  2. 02

    Create

    A story, film, interview or image.

  3. 03

    Sign

    A clear JLHouse voice and point of view.

  4. 04

    Gather

    An audience becomes a community.

  5. 05

    Build

    The strongest ideas become cultural objects.

Build the world before you sell the product.

JL / Principle 01